Description // Research trips were made for summer and winter season product launches. Books of the inspirational findings were made and distributed to North America and Europe offices. All aspects of design were considered-Retail, Graphics, Products, Materials, Color and Photography.

Description // Examples of mood boards created, serving as a basis to direct photography and design collateral for any given season.

Project // Winter Art Direction for Photography and Visual Design Description // To kick off the winter season, an inspirational board was created based off inspirational trips, mood boards and research online. This design board conveyed the brands progressive attitude but also rich heritage, showcasing and celebrating 100 years of business.